BUSINESS DEVELOPMENT TEAM LEAD
MAR 2016 - SEPT 2016
At TransitScreen I created a business development pipeline combining knowledge of policy initiatives, transit accessibility, and existing local penetration to drive a predictable revenue strategy. I also assisted in the rebranding of marketing materials and creation of copy and graphics to promote company objectives.
One of my biggest projects at the company was sourcing reliable and up-to-date information on real estate developments within our target markets. When I joined the company this information was sourced manually; I led an effort to integrate a national real estate database into our lead generation process and defined a process for filtering this data and making it actionable (ranging from initial query development to data augmentation, importing relevant information into Salesforce, and running automated email campaigns).